Five years running my own homes in the Wasatch Back. A 4.98 average across more than 160 reviews, and gross rents 22% above comparable homes.
The second number comes from the first. Guests pay more, book earlier, and come back to a home that feels considered — good beds, a clean house, a quiet corner to read in, a room where a family gathers without anyone leaving to find space.
That is the whole business. We manage the details so the home keeps producing the kind of week people talk about at dinner a year later.
Homes with the ability to wow.
Size is not the test. A two-bedroom in Midway can do it as readily as a Deer Valley ski house. What matters is that the home has something to offer a guest, and that its owner wants to offer it.
Those are the homes we take. Each one is held by a single manager, who walks it, prepares it, and remains responsible for it in year four as in year one. No handoff at day sixty.
It also means we say no more often than yes. If your home isn't right for us, you'll hear it from us plainly, on the first call.
What happens before your first guest.
Before we say yes
We study the home and its market before we meet you. Then we walk it room by room, against the homes it competes with.
You see what your home earns as it sits, and what it earns once specific gaps are closed. The gaps are named and priced. Nothing is signed before that.
Paperwork and safety
W-9, insurance review, a trust account with its own sub-ledger for your home, STR permit where the city requires one, TOT registration, distributions.
Then a full inspection and a separate safety pass: detectors, extinguishers, first aid, pool and hot tub. You receive the written assessment. We do the work.
Preparing the home
Smart locks, noise monitoring, wifi that holds in every room. We close the approved design and amenity gaps, and we start with the beds. Then a deep clean.
The house is photographed at its best because it is, by then, at its best.
Bringing it to market
We hire the photographer and direct the shoot ourselves, staging as we go. Guidebooks, signage, guest messaging, pricing set to your home and your season, upsells built into the stay. The listing goes live across every major channel, with a direct booking site of your own.
Then someone from our team books your house and stays the night.
We stay a night in every home before a guest does.
Someone from our team arrives as a guest would. Finds the lock, learns the thermostat, cooks a meal, sleeps in the primary bed, leaves in the morning.
It is the only way to learn that the reading lamp is on the wrong side, or that the wifi thins out in the back bedroom. An inspection will not tell you where a house is uncomfortable.
We would rather learn it ourselves and fix it quietly.
Good the first season.
Better every one after that.
A new listing has no history, so the channels price it off the neighborhood. That is the only information anyone has in the first months.
It does not stay that way. Reviews accumulate. Booking history replaces the neighborhood's demand curve with your home's own. Guests return, and some begin booking direct. We keep working down the assessment as revenue allows, a gap at a time, rather than asking you to fund all of it in the first year.
Twenty-two percent above comparable homes is not something we did in a launch week. It is five years of small corrections on homes we intend to hold.
The work that compounds.
- Guest screening on every booking
- Revenue reviewed weekly against your comps
- Home and furnishings checked at every clean
- Linens and consumables kept stocked
- Damage protection on every stay
- Response at any hour
- Monthly owner statement
- Seasonal photography and listing updates
- Licensing and lodging tax handled
- Market and comparable review
You bought it to use it.
Use it whenever you like
Block the calendar for as long as you want. No cap on owner nights, no fee to sleep in your own bed.
Arrive to a ready house
Cleaned and stocked, beds made, the way a guest would find it.
An open ledger
Bookings, revenue, statements, maintenance history, calendar. Available to you at any hour, without asking us for it.
Money held properly
A trust account with a sub-ledger for your home, separate from our operating funds and from every other owner. Distributions on schedule.
Why I started this.
I have managed my own homes for five years, coastal and mountain, and I never found a company that cared about the guest's experience the way I did. The homes were clean enough. Nobody was thinking about the beds, or where you sit when the house is full and you want ten quiet minutes.
That is what I want a home to do. Somewhere a family gathers, and somewhere a person can be alone in the same house. Guests recognize it immediately, and they come back for it — which is also, not incidentally, why my homes gross 22% more than the ones they compete with.
Everything on this page is how I run my own properties. It is the only reason I am willing to put it in front of you.
If you have a home up here, let's walk it together.
A conversation first. Then we walk your home.
We study your home and its market before the call, so the first conversation is worth your hour. If it's a fit, we come walk it. If it isn't, we'll say so then.
Set up a timeConnects to your Calendly · Google Meet, or at the property